Originally formed in Oakdale, California in 2013, Alex Lucero & The Live Again Band is a 5-piece band crossing genres ranging from; Soul, Funk, Jazz, Americana and beyond. Band members age-range spans over 4 decades with generational talent led by lead singer Alex Lucero. The band has independently released five all original albums comprised of both studio and live performances. Alex Lucero & The Live Again Band have received incredible response across Northern California being played regularly on multiple radio stations and on permanent rotation on the well known KPIG 107 “oink” 5. With the steamrolling effect of success in late 2019 and 2020 (pre-pandemic), Alex and Band plan to continue their touring across California promoting their brand new album entitled “Opportunity”. Although live performances were put on hold, Alex and band kept busy during pandemic times and stayed relevant live streaming social distanced shows from their studio and were also named "Best Live Stream Show" according to the people's choice awards in The Santa Cruz Sentinel in late 2020. They took the slowed down world as an “opportunity” to write and almost completely finish their new album entitled just that, "Opportunity". They have since returned to playing shows at venues and festivals around California wowing crowds of all ages and backgrounds.